Social media data could help predict the next COVID surge
In the summer of 2021, as the third wave of the COVID-19 pandemic wore on in the United States, infectious disease forecasters began to call attention to a disturbing trend.
The previous January, as models warned that U.S. infections would continue to rise, cases plummeted instead. In July, as forecasts predicted infections would flatten, the Delta variant soared, leaving public health agencies scrambling to reinstate mask mandates and social distancing measures.
“Existing forecast models generally did not predict the big surges and peaks,” said geospatial data scientist Morteza Karimzadeh, an assistant professor of geography at CU Boulder. “They failed when we needed them most.”
New research from Karimzadeh and his colleagues suggests a new approach, using artificial intelligence and vast, anonymized datasets from Facebook could not only yield more accurate COVID-19 forecasts, but also revolutionize the way we track other infectious diseases, including the flu.
Their findings, published in the International Journal of Data Science and Analytics, conclude this short-term forecasting method significantly outperforms conventional models for projecting COVID trends at the county level.
Karimzadeh’s team is now one of about a dozen, including those from Columbia University and the Massachusetts Institute of Technology (MIT), submitting weekly projections to the COVID-19 Forecast Hub, a repository that aggregates the best data possible to create an “ensemble forecast” for the Centers for Disease Control. Their forecasts generally rank in the top two for accuracy each week. More